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The Athlete and Executive Mentoring Program is a two-way mentoring program designed to stimulate an exchange of knowledge and experience between participants. By pairing some of our nation’s top athletes with Bell’s top executives, this unique initiative leverages Bell’s DNA model and belief that the attributes required to succeed in sport are the same attributes required to succeed in business:

  • Fight
  • Unite
  • Rethink
  • Serve
  • Win

Athletes have the opportunity to learn career transition, business training and other professional skills directly from the Bell leadership team. Athletes are also provided with access to Bell’s extensive web-based Career Development Centre, an online resource with more than 400 online courses - all available from any internet connection. This type of ‘flexible learning’ is perfect for Canada’s busy athletes with hectic training, competition and travel schedules.

As part of the two-way exchange, Bell executives will get to know some of Canada’s finest athletes while learning how to incorporate attributes of a high-performance sport culture – teamwork, winning mindset, excellence and much, much more – into the business environment.

Working in collaboration with the Canadian Olympic Committee, Canadian Paralympic Committee, and AthletesCAN, the Athlete and Executive Mentoring Program provides Canada’s Senior National Team members the opportunity to start planning now for more career wins later in life.

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